If you are listening to random screams ringing out in London parks this October — don't worry. It's not ghosts or ghouls (not yet). It's wellness.
The Sound of London’s New Wellness Wave
Get to know London's latest trend: the Scream Club — an increasingly popular movement where individuals get together in open spaces, inhale deeply, and scream. From Parliament Hill to Victoria Park, pockets of Londoners are releasing stress, frustration, and perhaps a bit of excitement before Halloween arrives.
What started as a bizarre social media phenomenon has turned into a genuine practice of wellness, the intersection of mental health awareness with social connection — and it couldn't have arrived at a better time.
What Is the "Scream Club" All About?
Born out of pandemic stress release and amplified by viral TikTok videos in the US, "scream therapy" (a.k.a. primal screaming) gained momentum in London wellness culture.
Instead of the stationary meditation or yoga mats, such events call for participants to gather at sundown, often on hilltops or open fields, and release pent-up emotion with a mass scream. Organizers describe it as a pressure valve for the modern world — a cross between therapy, community, and catharsis.
A recent occurrence on Hampstead Heath brought in dozens of players wrapped in coats, laughing, crying, and screaming in unison — a tableau that was both touching and weirdly reassuring.
"It's like having the week before Halloween craziness shaken off," one player told the Evening Standard. "Everyone leaves lighter
Why It's Good Timing for Halloween
The timing could not be more symbolic. October is London's most frightening month — when phobias, silhouettes, and secrets come to life. The scream club craze embodies the very essence of Halloween: release, transformation, and confronting what scares us.
Emotionally freeing: Just as Halloween allows you to wear your fears on your sleeve with pride, scream sessions allow you to unload what's bottled up.
Community spirit: Both parties — partying and screaming Halloween — bring people together in laughter, anarchy, and shared humanity.
Energy cleansing: And before they dive into ghost tours, raves, and parties, Londoners are literally screaming out the demons.
So this Halloween, as some are ghost hunting, others will be busy exorcising their own inner demons — and both are great ways to celebrate.
How to Experience It (and Join the Scream Movement)
If you happen to be in London in October, joining in is simpler than you imagine:
Find a Scream Session Near You: Check social pages or listings for groups meeting at Hampstead Heath, Primrose Hill, or Richmond Park.
Use Imgos to Plan Wisely: Imgos helps you locate verified seasonal events near your accommodation — including Halloween pop-ups and parties.
Dress the Part: Comfortable layers, decent walking boots, and a hint of Halloween flair — a scream mask or black poncho will not harm the mood.
Stay Respectful: Remember, it's all about release, not chaos. Sessions are usually only 10–15 minutes long, then smiling and mingling.
Make It a Combo Night: Pair your scream session with a London ghost tour, haunted pub crawl, or late-night Halloween rave.
How This Affects London Halloween
London Halloween 2025 is not all about sweets and masks — it's about togetherness. The new popularity of scream therapy is all about a shift from fear for entertainment purposes to fear as power.
For locals: It's a good twist on Halloween — one where hollering at the clouds is no less thrilling than partying in costume.
For tourists: It's a new kind of cultural experience — one that pairs city energy with purposeful well-being.
For the city: It reflects the way London re-invents tradition daily, rendering even a primal scream an exercise in self-care and community practice.
As haunted houses open their doors and fog moves over the Thames, London's scream clubs remind us of reality: sometimes the most frightening — and healthy — thing you can do is scream your head off.
London is a city that survives on reinvention. This October, as leaves drop and nights grow dark, it's their people who find enjoyment — and relief — in something beautifully human: letting out a scream.
So whether you’re joining a scream club, chasing ghosts through ancient streets, or dancing in a haunted warehouse, let yourself feel it all. Because sometimes, the best way to embrace Halloween… is to let it echo.
Powered by Imgos — ✈️ Your AI-Powered Companion for Travel, Discovery, and Settling Into New Places.
The Sound of London’s New Wellness Wave
Get to know London's latest trend: the Scream Club — an increasingly popular movement where individuals get together in open spaces, inhale deeply, and scream. From Parliament Hill to Victoria Park, pockets of Londoners are releasing stress, frustration, and perhaps a bit of excitement before Halloween arrives.
What started as a bizarre social media phenomenon has turned into a genuine practice of wellness, the intersection of mental health awareness with social connection — and it couldn't have arrived at a better time.
What Is the "Scream Club" All About?
Born out of pandemic stress release and amplified by viral TikTok videos in the US, "scream therapy" (a.k.a. primal screaming) gained momentum in London wellness culture.
Instead of the stationary meditation or yoga mats, such events call for participants to gather at sundown, often on hilltops or open fields, and release pent-up emotion with a mass scream. Organizers describe it as a pressure valve for the modern world — a cross between therapy, community, and catharsis.
A recent occurrence on Hampstead Heath brought in dozens of players wrapped in coats, laughing, crying, and screaming in unison — a tableau that was both touching and weirdly reassuring.
"It's like having the week before Halloween craziness shaken off," one player told the Evening Standard. "Everyone leaves lighter
Why It's Good Timing for Halloween
The timing could not be more symbolic. October is London's most frightening month — when phobias, silhouettes, and secrets come to life. The scream club craze embodies the very essence of Halloween: release, transformation, and confronting what scares us.
Emotionally freeing: Just as Halloween allows you to wear your fears on your sleeve with pride, scream sessions allow you to unload what's bottled up.
Community spirit: Both parties — partying and screaming Halloween — bring people together in laughter, anarchy, and shared humanity.
Energy cleansing: And before they dive into ghost tours, raves, and parties, Londoners are literally screaming out the demons.
So this Halloween, as some are ghost hunting, others will be busy exorcising their own inner demons — and both are great ways to celebrate.
How to Experience It (and Join the Scream Movement)
If you happen to be in London in October, joining in is simpler than you imagine:
Find a Scream Session Near You: Check social pages or listings for groups meeting at Hampstead Heath, Primrose Hill, or Richmond Park.
Use Imgos to Plan Wisely: Imgos helps you locate verified seasonal events near your accommodation — including Halloween pop-ups and parties.
Dress the Part: Comfortable layers, decent walking boots, and a hint of Halloween flair — a scream mask or black poncho will not harm the mood.
Stay Respectful: Remember, it's all about release, not chaos. Sessions are usually only 10–15 minutes long, then smiling and mingling.
Make It a Combo Night: Pair your scream session with a London ghost tour, haunted pub crawl, or late-night Halloween rave.
How This Affects London Halloween
London Halloween 2025 is not all about sweets and masks — it's about togetherness. The new popularity of scream therapy is all about a shift from fear for entertainment purposes to fear as power.
For locals: It's a good twist on Halloween — one where hollering at the clouds is no less thrilling than partying in costume.
For tourists: It's a new kind of cultural experience — one that pairs city energy with purposeful well-being.
For the city: It reflects the way London re-invents tradition daily, rendering even a primal scream an exercise in self-care and community practice.
As haunted houses open their doors and fog moves over the Thames, London's scream clubs remind us of reality: sometimes the most frightening — and healthy — thing you can do is scream your head off.
London is a city that survives on reinvention. This October, as leaves drop and nights grow dark, it's their people who find enjoyment — and relief — in something beautifully human: letting out a scream.
So whether you’re joining a scream club, chasing ghosts through ancient streets, or dancing in a haunted warehouse, let yourself feel it all. Because sometimes, the best way to embrace Halloween… is to let it echo.
Powered by Imgos — ✈️ Your AI-Powered Companion for Travel, Discovery, and Settling Into New Places.
The Sound of London’s New Wellness Wave
Get to know London's latest trend: the Scream Club — an increasingly popular movement where individuals get together in open spaces, inhale deeply, and scream. From Parliament Hill to Victoria Park, pockets of Londoners are releasing stress, frustration, and perhaps a bit of excitement before Halloween arrives.
What started as a bizarre social media phenomenon has turned into a genuine practice of wellness, the intersection of mental health awareness with social connection — and it couldn't have arrived at a better time.
What Is the "Scream Club" All About?
Born out of pandemic stress release and amplified by viral TikTok videos in the US, "scream therapy" (a.k.a. primal screaming) gained momentum in London wellness culture.
Instead of the stationary meditation or yoga mats, such events call for participants to gather at sundown, often on hilltops or open fields, and release pent-up emotion with a mass scream. Organizers describe it as a pressure valve for the modern world — a cross between therapy, community, and catharsis.
A recent occurrence on Hampstead Heath brought in dozens of players wrapped in coats, laughing, crying, and screaming in unison — a tableau that was both touching and weirdly reassuring.
"It's like having the week before Halloween craziness shaken off," one player told the Evening Standard. "Everyone leaves lighter
Why It's Good Timing for Halloween
The timing could not be more symbolic. October is London's most frightening month — when phobias, silhouettes, and secrets come to life. The scream club craze embodies the very essence of Halloween: release, transformation, and confronting what scares us.
Emotionally freeing: Just as Halloween allows you to wear your fears on your sleeve with pride, scream sessions allow you to unload what's bottled up.
Community spirit: Both parties — partying and screaming Halloween — bring people together in laughter, anarchy, and shared humanity.
Energy cleansing: And before they dive into ghost tours, raves, and parties, Londoners are literally screaming out the demons.
So this Halloween, as some are ghost hunting, others will be busy exorcising their own inner demons — and both are great ways to celebrate.
How to Experience It (and Join the Scream Movement)
If you happen to be in London in October, joining in is simpler than you imagine:
Find a Scream Session Near You: Check social pages or listings for groups meeting at Hampstead Heath, Primrose Hill, or Richmond Park.
Use Imgos to Plan Wisely: Imgos helps you locate verified seasonal events near your accommodation — including Halloween pop-ups and parties.
Dress the Part: Comfortable layers, decent walking boots, and a hint of Halloween flair — a scream mask or black poncho will not harm the mood.
Stay Respectful: Remember, it's all about release, not chaos. Sessions are usually only 10–15 minutes long, then smiling and mingling.
Make It a Combo Night: Pair your scream session with a London ghost tour, haunted pub crawl, or late-night Halloween rave.
How This Affects London Halloween
London Halloween 2025 is not all about sweets and masks — it's about togetherness. The new popularity of scream therapy is all about a shift from fear for entertainment purposes to fear as power.
For locals: It's a good twist on Halloween — one where hollering at the clouds is no less thrilling than partying in costume.
For tourists: It's a new kind of cultural experience — one that pairs city energy with purposeful well-being.
For the city: It reflects the way London re-invents tradition daily, rendering even a primal scream an exercise in self-care and community practice.
As haunted houses open their doors and fog moves over the Thames, London's scream clubs remind us of reality: sometimes the most frightening — and healthy — thing you can do is scream your head off.
London is a city that survives on reinvention. This October, as leaves drop and nights grow dark, it's their people who find enjoyment — and relief — in something beautifully human: letting out a scream.
So whether you’re joining a scream club, chasing ghosts through ancient streets, or dancing in a haunted warehouse, let yourself feel it all. Because sometimes, the best way to embrace Halloween… is to let it echo.
Powered by Imgos — ✈️ Your AI-Powered Companion for Travel, Discovery, and Settling Into New Places.
The Sound of London’s New Wellness Wave
Get to know London's latest trend: the Scream Club — an increasingly popular movement where individuals get together in open spaces, inhale deeply, and scream. From Parliament Hill to Victoria Park, pockets of Londoners are releasing stress, frustration, and perhaps a bit of excitement before Halloween arrives.
What started as a bizarre social media phenomenon has turned into a genuine practice of wellness, the intersection of mental health awareness with social connection — and it couldn't have arrived at a better time.
What Is the "Scream Club" All About?
Born out of pandemic stress release and amplified by viral TikTok videos in the US, "scream therapy" (a.k.a. primal screaming) gained momentum in London wellness culture.
Instead of the stationary meditation or yoga mats, such events call for participants to gather at sundown, often on hilltops or open fields, and release pent-up emotion with a mass scream. Organizers describe it as a pressure valve for the modern world — a cross between therapy, community, and catharsis.
A recent occurrence on Hampstead Heath brought in dozens of players wrapped in coats, laughing, crying, and screaming in unison — a tableau that was both touching and weirdly reassuring.
"It's like having the week before Halloween craziness shaken off," one player told the Evening Standard. "Everyone leaves lighter
Why It's Good Timing for Halloween
The timing could not be more symbolic. October is London's most frightening month — when phobias, silhouettes, and secrets come to life. The scream club craze embodies the very essence of Halloween: release, transformation, and confronting what scares us.
Emotionally freeing: Just as Halloween allows you to wear your fears on your sleeve with pride, scream sessions allow you to unload what's bottled up.
Community spirit: Both parties — partying and screaming Halloween — bring people together in laughter, anarchy, and shared humanity.
Energy cleansing: And before they dive into ghost tours, raves, and parties, Londoners are literally screaming out the demons.
So this Halloween, as some are ghost hunting, others will be busy exorcising their own inner demons — and both are great ways to celebrate.
How to Experience It (and Join the Scream Movement)
If you happen to be in London in October, joining in is simpler than you imagine:
Find a Scream Session Near You: Check social pages or listings for groups meeting at Hampstead Heath, Primrose Hill, or Richmond Park.
Use Imgos to Plan Wisely: Imgos helps you locate verified seasonal events near your accommodation — including Halloween pop-ups and parties.
Dress the Part: Comfortable layers, decent walking boots, and a hint of Halloween flair — a scream mask or black poncho will not harm the mood.
Stay Respectful: Remember, it's all about release, not chaos. Sessions are usually only 10–15 minutes long, then smiling and mingling.
Make It a Combo Night: Pair your scream session with a London ghost tour, haunted pub crawl, or late-night Halloween rave.
How This Affects London Halloween
London Halloween 2025 is not all about sweets and masks — it's about togetherness. The new popularity of scream therapy is all about a shift from fear for entertainment purposes to fear as power.
For locals: It's a good twist on Halloween — one where hollering at the clouds is no less thrilling than partying in costume.
For tourists: It's a new kind of cultural experience — one that pairs city energy with purposeful well-being.
For the city: It reflects the way London re-invents tradition daily, rendering even a primal scream an exercise in self-care and community practice.
As haunted houses open their doors and fog moves over the Thames, London's scream clubs remind us of reality: sometimes the most frightening — and healthy — thing you can do is scream your head off.
London is a city that survives on reinvention. This October, as leaves drop and nights grow dark, it's their people who find enjoyment — and relief — in something beautifully human: letting out a scream.
So whether you’re joining a scream club, chasing ghosts through ancient streets, or dancing in a haunted warehouse, let yourself feel it all. Because sometimes, the best way to embrace Halloween… is to let it echo.
Powered by Imgos — ✈️ Your AI-Powered Companion for Travel, Discovery, and Settling Into New Places.
