Google’s new AI Mode now lets users search, plan, and book trips in one flow. This move will change how travel brands stay visible and how travellers make decisions. Here’s what it means for the industry and where Imgos fits in.
Google just changed the travel game — again. And this time, the ripple effect will be felt across every corner of the industry.
With hotel + flight booking now being added directly into Google’s AI Mode — and partnerships already lining up with Expedia, Booking.com, and Marriott — we’re officially entering a world where search, planning, and booking collapse into a single AI-driven action.
This isn’t “another feature update.”
It’s a structural reordering of how travellers will discover and commit to trips.
Here’s why this matters:
✔️ 68% of travellers already start trip planning on Google. Now the booking step sits right inside the same flow.
✔️ AI trip queries grew 3x in the last 12 months (Google internal trend data).
✔️ If Google nails this seamless experience, OTAs risk losing up to 20–30% of top-funnel visibility, especially for simpler itineraries and last-minute travel.
✔️ Direct suppliers may benefit—if they stay discoverable in AI recommendations. Otherwise, AI could create a new “gatekeeper” dynamic.
So… how do you position yourself in a world where Google becomes both the search engine and the booking engine?
A few moves I strongly believe in:
📝 Own your data layer.
Feed structured, high-quality content into Google, but don’t rely on it as your only source of discovery.
📝 Diversify your entry points.
Travellers aren’t just “searching”—they’re asking. Brands that show up meaningfully in conversational AI win the new top-funnel.
📝 Shift from ads to experience.
As AI reduces ad real estate, the brands that deliver strong digital experiences (fast, context-rich, personalised) will capture more direct bookings.
And this is exactly where Imgos fits in.
At Imgos, we’re building an AI-powered travel companion that helps travellers discover, plan, and personalise their trip—before they ever reach a Google booking flow.
We help travel SMEs, local operators, and niche experience providers stay visible, relevant, and bookable in an ecosystem that’s consolidating fast.
Because the future of travel won’t just be about who owns the booking button…
It’ll be about who shapes the traveller’s intention before they click it.
If you're a travel operator or destination trying to stay ahead of this shift, let’s talk — the landscape is changing fast, but the opportunity is even bigger.
Google just changed the travel game — again. And this time, the ripple effect will be felt across every corner of the industry.
With hotel + flight booking now being added directly into Google’s AI Mode — and partnerships already lining up with Expedia, Booking.com, and Marriott — we’re officially entering a world where search, planning, and booking collapse into a single AI-driven action.
This isn’t “another feature update.”
It’s a structural reordering of how travellers will discover and commit to trips.
Here’s why this matters:
✔️ 68% of travellers already start trip planning on Google. Now the booking step sits right inside the same flow.
✔️ AI trip queries grew 3x in the last 12 months (Google internal trend data).
✔️ If Google nails this seamless experience, OTAs risk losing up to 20–30% of top-funnel visibility, especially for simpler itineraries and last-minute travel.
✔️ Direct suppliers may benefit—if they stay discoverable in AI recommendations. Otherwise, AI could create a new “gatekeeper” dynamic.
So… how do you position yourself in a world where Google becomes both the search engine and the booking engine?
A few moves I strongly believe in:
📝 Own your data layer.
Feed structured, high-quality content into Google, but don’t rely on it as your only source of discovery.
📝 Diversify your entry points.
Travellers aren’t just “searching”—they’re asking. Brands that show up meaningfully in conversational AI win the new top-funnel.
📝 Shift from ads to experience.
As AI reduces ad real estate, the brands that deliver strong digital experiences (fast, context-rich, personalised) will capture more direct bookings.
And this is exactly where Imgos fits in.
At Imgos, we’re building an AI-powered travel companion that helps travellers discover, plan, and personalise their trip—before they ever reach a Google booking flow.
We help travel SMEs, local operators, and niche experience providers stay visible, relevant, and bookable in an ecosystem that’s consolidating fast.
Because the future of travel won’t just be about who owns the booking button…
It’ll be about who shapes the traveller’s intention before they click it.
If you're a travel operator or destination trying to stay ahead of this shift, let’s talk — the landscape is changing fast, but the opportunity is even bigger.
Google just changed the travel game — again. And this time, the ripple effect will be felt across every corner of the industry.
With hotel + flight booking now being added directly into Google’s AI Mode — and partnerships already lining up with Expedia, Booking.com, and Marriott — we’re officially entering a world where search, planning, and booking collapse into a single AI-driven action.
This isn’t “another feature update.”
It’s a structural reordering of how travellers will discover and commit to trips.
Here’s why this matters:
✔️ 68% of travellers already start trip planning on Google. Now the booking step sits right inside the same flow.
✔️ AI trip queries grew 3x in the last 12 months (Google internal trend data).
✔️ If Google nails this seamless experience, OTAs risk losing up to 20–30% of top-funnel visibility, especially for simpler itineraries and last-minute travel.
✔️ Direct suppliers may benefit—if they stay discoverable in AI recommendations. Otherwise, AI could create a new “gatekeeper” dynamic.
So… how do you position yourself in a world where Google becomes both the search engine and the booking engine?
A few moves I strongly believe in:
📝 Own your data layer.
Feed structured, high-quality content into Google, but don’t rely on it as your only source of discovery.
📝 Diversify your entry points.
Travellers aren’t just “searching”—they’re asking. Brands that show up meaningfully in conversational AI win the new top-funnel.
📝 Shift from ads to experience.
As AI reduces ad real estate, the brands that deliver strong digital experiences (fast, context-rich, personalised) will capture more direct bookings.
And this is exactly where Imgos fits in.
At Imgos, we’re building an AI-powered travel companion that helps travellers discover, plan, and personalise their trip—before they ever reach a Google booking flow.
We help travel SMEs, local operators, and niche experience providers stay visible, relevant, and bookable in an ecosystem that’s consolidating fast.
Because the future of travel won’t just be about who owns the booking button…
It’ll be about who shapes the traveller’s intention before they click it.
If you're a travel operator or destination trying to stay ahead of this shift, let’s talk — the landscape is changing fast, but the opportunity is even bigger.
Google just changed the travel game — again. And this time, the ripple effect will be felt across every corner of the industry.
With hotel + flight booking now being added directly into Google’s AI Mode — and partnerships already lining up with Expedia, Booking.com, and Marriott — we’re officially entering a world where search, planning, and booking collapse into a single AI-driven action.
This isn’t “another feature update.”
It’s a structural reordering of how travellers will discover and commit to trips.
Here’s why this matters:
✔️ 68% of travellers already start trip planning on Google. Now the booking step sits right inside the same flow.
✔️ AI trip queries grew 3x in the last 12 months (Google internal trend data).
✔️ If Google nails this seamless experience, OTAs risk losing up to 20–30% of top-funnel visibility, especially for simpler itineraries and last-minute travel.
✔️ Direct suppliers may benefit—if they stay discoverable in AI recommendations. Otherwise, AI could create a new “gatekeeper” dynamic.
So… how do you position yourself in a world where Google becomes both the search engine and the booking engine?
A few moves I strongly believe in:
📝 Own your data layer.
Feed structured, high-quality content into Google, but don’t rely on it as your only source of discovery.
📝 Diversify your entry points.
Travellers aren’t just “searching”—they’re asking. Brands that show up meaningfully in conversational AI win the new top-funnel.
📝 Shift from ads to experience.
As AI reduces ad real estate, the brands that deliver strong digital experiences (fast, context-rich, personalised) will capture more direct bookings.
And this is exactly where Imgos fits in.
At Imgos, we’re building an AI-powered travel companion that helps travellers discover, plan, and personalise their trip—before they ever reach a Google booking flow.
We help travel SMEs, local operators, and niche experience providers stay visible, relevant, and bookable in an ecosystem that’s consolidating fast.
Because the future of travel won’t just be about who owns the booking button…
It’ll be about who shapes the traveller’s intention before they click it.
If you're a travel operator or destination trying to stay ahead of this shift, let’s talk — the landscape is changing fast, but the opportunity is even bigger.
